Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain emotions in customers, thus creating brand relevance and motivating purchases. The following lists 10 colors that increase sales, along with the specific what color makes people spend money they evoke. Red is the color of power. Maies Corporate Identity. When you want to be viewed as trustworthy and cool, blue is the color for you. Mix blue with complimentary colors for best results. Vying for the colod of a young female demographic? Yellow is a powerful color, but it is also the most dangerous hue.