Because the sport is played in more than countries, it has arguably the largest fan following of any sport around the globe. According to the official websiteMake money from fifa aims to «promote the game of football, protect its integrity, and bring the game to all. Most of these earnings come from organizing and marketing major international competitions, with the most popular being the Men’s and Women’s World Cup, each of which happens every four years. FIFA gains a lot from this and other events by selling television rights, marketing rights, and licensing rightsas well as revenue from ticket sales. Besides that, FIFA’s costs are minimal, helping to ensure that the organization has as much money as possible to put back into the development of the sport. It’s common for these events to generate billions of dollars in revenue.