But not everyone can write sales letters like. Unless you know the three appeals that are behind every successful advertisement. The image above is from one girll their products— The Big Book of Sex. They do an excellent job of segmenting their audience between men and women…and then creating appeals that, well…appeal to each:. Sex includes love, friendship and affection. Love Panky is appealing to women who not only want to fall in true love with a man…but make that same man fall in love with. What makes these appeals work so well maoe that they are native to moneyy is being sold. Bad uses of this appeal occur when you try to pump up sales with woman who strip while you talk about your web domain service. Jet set around the world. Own boats as big as school buses. Spill more sashimi than most people will eat in a lifetime. The Rich Jerk successfully milked this appeal for years.