Last month we looked at the opportunity that is Facebook paid advertising. We left off with the first step in the conversion process…getting someone to click on your ad. What gives? Why are they on the site in the first place? What are they doing there? The answers to these questions are summed up beautifully in a quote from PPC expert Perry Marshall who said…. This usually involves dangling some sort of carrot in front of your target audience. Here are three examples from different types of businesses that do amke well…. This company ran a very simple ad that had their logo and a message encouraging people frkm Like their Facebook page in order to get special weekly deals the company posts on Facebook. Similar to offering access to special deals, you adbertising take people straight to a page with coupons.