Commerce is changing quickly, increasingly dominated by the Internet, social media, and mobile devices. With this major shift in play, retailers need to clearly understand their market position and their value prop to consumers. Below are the 5 succinct ways that I see retailers building scalable, profitable businesses. This is an important eetail, but one that few can play in. If consumers can get the same product cheaper mone faster from Amazon, there is little reason to buy from another site. Even in-store shoppers are scanning barcodes and price-checking in the isles. But they had a tremendous focus on operations and customer service. Few startups or even large retailers can compete on this field. There is a reason why the iPad 2 sold out besides the fact that Apple purposely produced too few to create exclusivity. People drool when they see it. If you have a product or a brand that people absolutely love, they’ll go out of their way to buy your products or shop at your store....