Between fiscal andApple’s iPhone shipments surged from Let’s take a closer look at how important the iPhone is to Apple, and why its success is also a double-edged sword. The annual launch of new iPhones remains one of the biggest tech events of the year for consumers, tech journalists, Wall Street analysts, and investors. But demand for the phones has clearly been slowing, due to competition from high-end Android rivals and the saturation of major markets like the U. That’s why last year’s However, analysts believe that the tenth-anniversary iPhone 8 — which will likely feature a glass body, edge-to-edge bezel-less OLED screen, and numerous hardware improvements — will get growth back on track.