A full transcript follows the video. Check out the latest earnings call how did facebook make money for Facebook. Every month, 2. That reach is practically unprecedented, and advertisers have taken notice — over 7 million use the platform to reach customers. In this video, we’re going to explain how Facebook turned status updates and pictures of your dog faceobok a multibillion dollar advertising empire. Facebook and Google tackle advertising slightly differently, but their success comes down to the same thing — Targeting! Targeted advertising uses sophisticated methods to let marketers drill down to specific audiences — fcaebook groups that have certain traits that are related to the product or message the advertiser is selling. Or they could be psychographic traits that focus on the consumer’s values, personality, attitudes, opinions, ,oney and interests. Add some behavioral variables to the equation like browser history, purchase history, and other recent onli...