O ne of the most irritating topics that people seem to want to talk about ad nauseum is how to make money online. Selling your own product and living by the objective economic laws of supply and demand is by far the best way to generate cash and to protect yourself from all the crap that goes on in the world. Fortunately, this is where the second sure-fire moneymaking method picks up the slack. In nerdy marketing circles, this practice is known as affiliate sales, and there are tons of average Joes out there who are doing this and making sustainable incomes. There are countless affiliate programs available online, so which one should you promote? The short answer here is to promote as many programs as it makes sense to promote! For instance, as a Web developer, I routinely deal with a few merchants who also offer affiliate programs:. Given the nature of my work, it makes perfect sense for me to promote these programs wherever appropriate.