By Greg Riddle. Read more of our top stories — football and other sports —. Health-care systems, banks and auto dealerships have joined the naming-rights game as footbaall school districts — just like D-FW’s professional sports teams — are profiting off their stadiums. In some cases statewide, high school football stadiums have become cash cows that net millions of dollars. But school districts are getting the last laugh by using their football facilities to bring in funds to offset costs and provide for students. Research by The Dallas Morning News found nearly 20 school districts statewide that have awarded naming rights for their football stadium, the field within the stadium or their athletic complex.
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Like many born and raised in Celina, Weems relates the Celina high school football heritage:a jointly held record of eight state championships — incredible for a town of its small size. The year-old father of three played for the Celina Bobcats in the early s. In adulthood, he volunteered as a coach. His two sons, aged 28 and 19, followed him into the program. Here, football knits the community together. In the middle of the change from small town to booming Dallas suburb is football. Celina could end up with more than one high school and therefore more than one football team, a division of the local talent pool that would vex some. But a more immediate question is over the future need for a new stadium to house the existing team and its swelling fanbase.
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The current 3,capacity Bobcat Stadium, regularly packed, might soon be unable to cope with demand. These are interesting times for high school football stadiums in Texas. Local media have called the sprouting of expensive stadiums among rival school districts in affluent suburbs an arms race. Critics argue the money could be better spent elsewhere in the education system. In the school year, school districts budgeted 2. Perched on the precipice is Celina. A new stadium is a definite part of their future but just what shape it takes is another matter. Kids from smaller towns like his look forward to the opportunity to play in them. Elliott says the impact of these pricey arenas leads to scaled-down improvements further down the food chain.
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Before being asked to leave your «growl» and «pawprint,» you’ll learn what the school’s marching band sounds like, the number of national three and state eight football championships the Tigers have won and that Gary Joseph serves as both the head of the athletic department and the head football coach—all without anyone answering the phone. Yes, for high schoolers. Legacy Stadium is the most expensive stadium in Texas and thus, U. It’s the latest entrant in what the local media refers to as a stadium » arms race. Katy is making headlines now, but bank-breaking stadiums are becoming the norm around Texas, turning the Friday night games many non-Texans imagine as a charming, pastoral tradition into big business. In , Birdville ISD included the state’s first video replay board in its new stadium, prompting skepticism from press and refs alike the latter were concerned in-game replays would affect their ability to officiate.
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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. This post is part of a CityLab series on wastelands , and what we squander, discard, and fritter away. In Texas, the old hands say there are only two seasons: spring football and fall football. Football is, of course, a civic religion in Texas, a sport so popular that taxpayers appear willing to pay almost any price to build ever-more spectacular facilities. All around the state, huge new stadiums are springing up, and each project seems to outdo the last, if not in seating capacity, in amenities, flash, and cost. That will make it likely the most expensive nonacademic public school facility ever to be built in the United States. But McKinney is just the latest entry into what has become a veritable stadium arms race among the fast-growth towns along or near the Route 75 corridor that runs north out of Dallas. Several more similarly equipped facilities soon followed. It features a foot video screen scoreboard. Frisco teams already play in the city-owned 20,seat Toyota Stadium, which opened in , primarily for use by a professional soccer team. The Star claims it has the largest video scoreboard in high school sports. The district will keep the old stadium, however. Poe can accommodate 10, spectators. In other words, Poe stadium was never even half full.
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They can make a fortune simply for agreeing to play in football boots made by a given company, such as the million dollars per year Nike agreed to pay the Brazilian player Neymar for doing just that. CNBC Newsletters. A larger stadium in McKinney would also benefit Allen fans. McKinney is home to three high schools, accommodating around 7, students. Threads collapsed expanded unthreaded. However, in most cases new stadiums are funded by bonds approved at the ballot box by voters living within the relevant school district. The stadium is packed out and people are standing around the edges several people deep. These are interesting times for high school football stadiums in Texas. That can have interesting consequences.
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While some have argued that the price tag of the stadium is excessive, the town is not the first in the area to petition the local school board to build a multimillion-dollar stadium. For Texas, where Friday Night lights shine bright, even McKinney’s rivals think the school’s stadium is just too small. Carroll, who has been with the Allen school district for more than 20 years, said that construction costs in a high-growth area like Dallas are high, resulting in big price tags for large stadium developments.
Carroll noted that McKinney’s current stadium has outgrown the crowds do texas high school football staduims make money come to football games. Allen faced similar problems before it was approved for its new stadium in When the Allen stadium opened inroughly 22, people attended the opening game. The town usually sees between 16, and 18, attendees at each of its games, Carroll said. As for away monney, Carroll said that Allen supporters arrive at rival stadiums in groups of up to 12, A larger stadium in McKinney would also benefit Allen fans.
Allen high school has a student body of 6, McKinney is home to three high schools, accommodating around 7, students. Texzs big schools mean big money. Some games draw standing-room only crowds. Sign up for free newsletters and get more CNBC delivered to your inbox. Get this delivered to your inbox, and more info about our products and services. All Rights Reserved. Data also provided by. Skip Navigation. Markets Pre-Markets U. VIDEO The Bottom Line. Everything’s bigger gootball Texas, especially when it comes to football.
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In some cases statewide, high school football stadiums have become cash cows that net millions of dollars. But school districts are getting the last laugh by using their football facilities to bring in funds to offset costs and provide monsy students. Stafuims by the Dallas Morning News found nearly 20 school districts statewide that have awarded hgh rights for their football stadium, the field within the stadium or their athletic complex. Or do we find different ways to go out and hopefully supplement that? You see a little bit in Florida, a little bit in Arizona. Spending small fortunes for those rights is also a Texas phenomenon.
Why are these Dallas suburbs funding the most expensive high school football stadiums ever built?
Just look at Pennsylvania, where Market Street Sports Group works with school foofball to line up stadium deals. High-priced high school stadiums are funded by big-money bond packages. So why are school districts making naming-rights deals like colleges and pro franchises? Sports sponsorships used to be a simple way for local companies to staduimd their name on little-league jerseys or in-game programs. Naming rights provide a broader sponsorship that can be seen on signage throughout the stadium, and the advertising reaches a larger audience through media reports that mention the stadium name and events other than football games that are held at the venue. In our case, they are supporting the students of Mansfield. Football stadiums are generating the revenue.
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